Strategic Planning and Implementation Case Study

Strategic Planning and Implementation - Case Study Example Today, Gillette is a business unit of global corporation, Proctor and Gambler. Its global expansion was rapid during the first twenty years of Gillette's existence, with offices and plants opened in a multitude of countries around the world. It was, however, the American entry into World War I that propelled even more rapid growth when the army issued Gillette razors and blades to all military personnel. Gillette was essentially a single-line product company until the 1940s when the Toni Company was acquired. A third major line of products was added to the company in the early 1950s by the acquisition of the Papermate company. Its major product was a marketleading refillable ballpoint pen. Today, Gillette is the largest dollar value marketer of writing instruments in the world with Papermate, Waterman, Parker and Flair among its brand franchises (Gillette Company Home Page 2008) In Gillette, corporate strategy, regardless of how elegantly conceived, how comprehensive its scope, or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued and acted upon by a variety of key corporate stakeholders. The main criteria for stakeholder participation are that employees must understand, accept and internalize corporate strategy if the strategic blueprint is to be transformed into positive strategic results (Clegg et al 2005). Suppliers, strategic partners and customers must have a basic understanding and appreciation of the firm's strategic direction if these stakeholder relationships are to flourish and be productive. Only when the corporate strategy message is communicated in a clear, concise, timely and persuasive manner to key corporate stakeholders does the firm have an opportunity to achieve competitive advantage (Amit & Schoemaker 1993). Key Criteria for Strategy Reviewing In Gillette, the key criteria for strategy reviewing are current performance and new strategic objectives, competition in the industry and market changes (demographic and income) (Clegg et al 2005). Gillette management understands that the strategy must embody a strategic view of the future and a plan designed to achieve strategic goals and objectives. The strategic vision must be responsive to emerging opportunities and sensitive to the internal strengths of the company. As the multinational

Labs 1,2,3,4,5,6,7 Lab Report Example | Topics and Well Written Essays - 2500 words

Labs 1,2,3,4,5,6,7 - Lab Report Example Label the Force Gravity (=mg), the Nor-mal Force (FN), and the Friction Force (Ff), but don’t use any specific numbers. What makes this a state of equilibrium? The cups are in a state of equilibrium just before it starts to slide. This is because the mg of each cup is made negligible by each normal force. Movement of the cups is being restricted by frictional force which acts on the cups. Only when an external force will be applied opposite to that of the frictional force will the cups begin to slide. If the co-efficient of friction is high then more force will be required since the opposing force also increases. However if the co-efficient of friction is low then the force required would also be low since lesser frictional force will be acting on the object. Lab 2 taught me the different forces that work on an object which is in state of motion of at rest. It gave me sound knowledge as to what forces are responsible for maintaining equilibrium of any body. Concepts about momentum of bodies and how mass has an effect on acceleration pr retardation became much clearer since we experience all of this in our day to day lives and getting to know about each thing from a scientific point of view made it fun. Each of the above observations explains the law of inertia. In the first observation since the water was still at one place at first and the bowl is accelerated, the water tries to stay behind while the bowl moves forwards immediately and the water spills back. However when I walk at steady speed nothing happens since no external force is there and the water tends to be at one place. When I walk straight the water tends to be in the forwards direction but since I turn rightly abruptly, the water spills since its motion was in the front and the sudden change in direction caused spilling. Inertia is also seen when I walk with the water bowl and the